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An often-overlooked strategy for increasing your candidate pool is perhaps the most straightforward: crafting an improved job description. While it doesn’t take a lot of time or effort, this phase may help you find the finest possible prospects and get them on board. As you brainstorm and write your job description, make sure it’s a targeted match for the position. If it’s not, you may attract applicants who aren’t qualified or don’t take the role seriously.

Here are some tips to help you craft the best job descriptions.

Use an Attention-Grabbing and Informative Headline

The first thing potential employees will notice when applying for a position is the job title. Meaning you must provide sufficient details without boring your audience. You can be as descriptive as you like with the job title. If the candidate is drawn to it, then they will likely read the full description of the role.

Naming your positions are critical to attracting the top talent. Most job titles are too dull and are not exciting enough to attract the next generation of professionals. A bit of creativity with your position titles will immediately get them interested in the opportunity.

Give a Clear Description of the Role

You should provide a short job specification in your ad, a summary of the work, its significance, as well as a list of duties. Even though this doesn’t have to be an extensive list of all that a candidate would be doing in this position, it should contain the most significant components of the work and any obligations that need particular talents or expertise.

If your job description is overly broad, you might end up with under-qualified applicants who believe they fit that description. Unless you’re prepared to compromise on a few minor details, being excessively particular might scare away applicants who otherwise would be a good match. On the other hand, if your job description is too narrow, you might miss out on finding a good match if they don’t meet every single criterion listed.

Ensure the job description properly states what education, skills, or training is required for the role. Indicate if the position is entry-level or not. The more specific your job description is, the more likely you’ll attract competent candidates who believe they would be a perfect fit for the position.

Showcase your Brand

Keep in mind that your goal is to grab the reader’s attention. You can portray the values and culture of your firm too. If you want to add value to your job post by showing how different you are from the competition, then you must craft a statement of corporate values that tells your story and answers two questions: What is the essence of our company? What are the company’s ideals? By showing off your brand, applicants will have a good picture of what kind of company they are applying for.

Easy to Read

Improve the readability of your job posting. Take a look at the structure of your content. It’s possible that some job seekers are accessing your posting using a mobile device. It may be difficult to read long paragraphs of text on small displays. Try to break up the content on your job posting into bullet points.

Make it easy for job seekers to apply. Make sure the process of applying is as simple as possible, whether they’re using a desktop computer or a mobile device. The more clicks it takes to complete the application, the less likely applicants will complete the process.

You don’t have to spend a lot of time or money to improve your job postings. If you express the job’s requirements clearly, your company brand, as well as its benefits, you’ll get a greater response from possible candidates.