The Company
Our client is a rebar manufacturer that specialises in environmentally sustainable, high-performance rebar used to reinforce concrete for residential and commercial applications.
The Role
Our client is seeking a driven National Business Development Manager to join the company in a standalone role. The primary focus of this role is to increase sales revenue of our client’s products in the Australian market, with a balanced mix of 50% business development and 50% sales over the next 2-3 years.
The goal is to drive position the client’s products as the industry leader, achieve sales traction, and pave the way for a technology transfer of the brand’s technology into Australia, followed by a full technology / manufacturing transfer once the right partner is identified and the market is ready. As a key player in establishing and growing the brand’s presence in Australia, you will:
- Expand technical awareness and technical support to our customer base, especially designers and asset owners to help grow and support sales revenue.
- Build the business and brand, ensuring strong market recognition and credibility.
- Develop key industry relationships and engage with key stakeholders and industry decisionmakers to drive market adoption.
- Achieve sales growth aligned with the company’s strategic priorities.
The candidate
The ideal candidate will have a strong track record in business development and sales, ideally in construction, infrastructure, or materials. You should have:
- Experience in B2B sales, construction materials, or technical sales.
- A proven ability to develop new markets and drive revenue growth.
- Strong relationship-building and negotiation skills.
- A strategic mindset with a hands-on, results-driven approach.
- Willingness to travel and work in a high-autonomy environment
This person must be comfortable working in a medium sized company and familiar with the Australian construction industry.
The ideal candidate enjoys coming up with innovative solutions, making improvements and loves a challenge.
When you work at our client’s company, your opinion will matter, and you’ll be able to contribute on a variety of projects.
Key Responsibilities
1. Market Development:
- Cultivate, develop and maintain key relationships with asset owners, engineering consulting firms, developers and contractors
- Support relationships with contractors and installers who will be utilising rebar to with proper technical support in the business development / sales cycle.
- Positioning the brand (specifications / bar characteristics) as the benchmark standard for rebar in the Oceania region. With best endeavours create an environment where the performance specifications of the brand are used as the standard to create entry barriers to lower grade competition.
- Identifying projects with the potential to use the brand’s products by researching industry and related events, publications, and announcements, and gathering market information.
- Developing and maintaining personal and professional networks and relationships with the engineering community and existing connections and exploring opportunities to penetrate into the steel rebar market.
- Providing technical support with potential customers and gaining a clear understanding of customers’ businesses and requirements. The company can offer technical advice and support in many cases.
- Articulate the customer buying journey by segment, identifying pain points and preferences for asset owners, specifiers, engineers and contractors.
- Develop and refine value propositions for each customer persona, focusing on, but not limited to, product qualities/benefits, handling and installation benefits, carbon impact and lifecycle benefits of the brand.
- Build a database of key accounts by state and segment, projects in the pipeline by segment, identifying decision-makers and influencers.
2. Brand and Marketing Leadership:
Establish and maintain relationships with companies that are involved with all aspects of reinforced concrete related construction and known for their innovative approach to construction; clients of these partners may be more willing to use new materials like this brand.
Collaborate with a suitable marketing resource to develop and execute a comprehensive marketing plan (leveraging the above), including:
- Representing client company at trade exhibitions and events
- White papers
- Conferences and events
- Presentations to the engineering community
- Website updates
- SEO/SEM campaigns
- Product case studies and testimonials from market leaders
- Providing advice and content to the marketing resources to help inform good marketing collateral and content to position the client company as the leading supplier of specialized Re-bar and construction round rod.
- Lead efforts to position the brand as the go-to concrete reinforcing solution for corrosion resistance, light weight and ease of installation and embodied carbon reduction.
3. Distributor Strategy and Management:
- Develop a tiered distributor strategy to engage and secure partnerships (e.g., InfraBuild, AusReo, BestBar, Bianco).
- Pitch the brand to potential distributors, presenting a compelling case for adoption and collaboration, leveraging other team members for support and air cover when necessary.
- Understand distributor requirements and create a stepwise approach for scaling partnerships to full distribution agreements.
4. Sales Execution:
- Build and manage a robust sales pipeline, tracking opportunities and progress across all stages of project lifecycle from design to specification, to build (both in target segments and opportunistically via inbound enquiries).
- Identify and secure initial wins within key target segments (e.g., roading, bridges, marine infrastructure), leveraging other team members for support and air cover when necessary.
- Convert leads into active accounts, ensuring high levels of customer satisfaction and repeat enquiry. Working with the parent company to improve the Net Promoter Score System for key customers.
5. Stakeholder Engagement:
- Act as the key point of contact for future advisory board members, leveraging their expertise to open doors and validate the product with asset owners, specifiers, and contractors.
- Cultivate strong relationships with key industry decision-makers to accelerate adoption of the brand.
- Working with other managers and staff to projects related to this business development are implemented – in some cases acting as the project manager for strategic projects.
What our client offers
A rare opportunity to shape the market for an innovative construction product at a formative stage.
- Significant autonomy and empowerment to make impactful business decisions.
- Meaningful work—you’ll contribute to a larger cause by driving sustainable change in the reinforced concrete sector of the construction industry.
- Career growth potential with opportunities to develop new markets and expand your leadership scope.
- International and regional travel opportunities, expanding your professional network and industry expertise.
If you’re driven by purpose, innovation, and the challenge of market expansion, this role offers an exciting platform to make a real impact.
“OPENING THE GATEWAY BETWEEN TALENT & OPPORTUNITY”
If you would like to look at our other unlisted roles, you can find them at: https://gatewaysynergy.com.au/careers/
You must submit a CV on application prior to a phone call with Wiliana on 0482 074 845
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